We’re listening. This year at the conference you will be able to select TWO biz tool sessions. They will run consecutively with a 15 minute break in between. Like last year, you will make your choices and select the sessions you want when you arrive at the conference, so come armed with your first and second choice and we will do our best to accommodate you.
Branding mistakes and how to cure them
You’re really good at what you do. But it takes so much more than just an idea or your incredible skills to start and run a business. Laura shares her experience working with successful small businesses over the last fifteen years to help entrepreneurs fast-track their own success.
You will learn what branding is and why it matters to your small business, as well as five of the most common branding mistakes that are costing you money, and how to avoid them to build a strong, memorable business that attracts the right clients.
Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients. For over 15 years, Laura has helped countless small business owners and entrepreneurs grow their businesses through unforgettable branding.
Every year our Biz Tools experts share their knowledge with you in small group discussions. These are women who are part of the Company of Women community or friends of our organization. Please welcome and thank them for sharing their expertise with you.