Each participant gets to pre-select which breakout session she wants to attend. At these sessions, along with nine other women you will learn more from the expert on the topic.
GETTING MEDIA COVERAGE with France Fontana Hart
What is your story? What is the message you want the world to know about your business? What is the best way to tell it?
Getting media coverage is an incredible opportunity to build your brand, bring in customers and increase revenue. It is a chance to tell viewers, readers and listeners what you and your company are all about. So how do you secure a television spot, a feature article or an interview with the press?
In this workshop, France Fontana Hart will share the ins and outs of the media landscape. How to identify a media worthy story and what it takes to get media attention for you and your business.
This session is full.
France Fontana Hart
France Fontana Hart INC
France is an accomplished media professional with over 25 years in the Canadian television industry. Known for her exceptional editorial instincts and compelling storytelling, France is passionate about sourcing out a story, from conception to completion, with a high sense of integrity.
As principal in France & Company, her expertise extends to various media platforms from producing lifestyle television and news for Canadian television networks to public relations and brand identification for national and local businesses, retailers, magazines and corporate clients. France consults with all aspects of media helping clients get their story told and their message heard.
Every year our Biz Tools experts share their knowledge with you in small group discussions. These are women who are part of the Company of Women community or friends of our organization. Please welcome and thank them for sharing their expertise with you.